"50 Cent: Before I Self Destruct - The Official Countdown" - Day 2 -- 50 cent - I Am What I Am RBK [2 Videos]

In 2005, Reebok launched its largest global integrated marketing and advertising campaign in nearly a decade. The campaign encourages young people to embrace their own individuality by celebrating their contemporary heroes.

The RBK "I Am What I Am" campaign was featuring unique looks and personal insights into the family of RBK athletes and artists. As the campaign was global, different countries' sites feature different athletes and artists specific to that region.
All global sites were featuring 50 Cent, Allen Iverson, Stevie Williams...